What is taco bell in japan?

Taco Bell first opened in Japan in 1982 but left the market in 1988 due to poor sales. In 2015, the company returned to Japan with a new strategy targeting younger customers. There are currently 13 Taco Bell locations in Japan, primarily in Tokyo and the surrounding area. The menu offers a mix of traditional Mexican-American fare like burritos, tacos, and nachos, as well as unique items like the Shrimp & Avocado Burrito and Wasabi Quesarito. The branding and marketing have been adapted for the Japanese market with catchy slogans and promotions. Despite the popularity of fast food in Japan, Taco Bell faces stiff competition against established chains like McDonald's and KFC.